OM Instructor Resources

From Baruch Course Wikis

Resources for Teaching Operations Management: List of articles, case studies and videos.

Contents 1 Instructions to contributors 2 Demand Planning/Forecasting 3 Globalization/Global Operations 4 Innovation/New Product Development 5 Inventory Management 6 Misc./Compilations 7 Pricing/Revenue Management/Yield Management 8 Process Improvement/Capacity Management 9 Project Management 10 Quality Management 11 Supply Chain Management 12 Waiting Lines/Service Management

[edit] Instructions to contributors

We welcome your contributions! Please try to mimic the formatting below as much as possible. Entries are sorted by year (case studies are indexed by year of the event, not by year of revision).

[edit] Demand Planning/Forecasting

• 1987. Marriott Rooms Forecasting, by Weatherford and Bodily, Darden Graduate School of Business Case Study Number UVA-QA-0389, revised 1989.
• 1991. On knowing when to switch from quantitative to judgmental forecasts, by N.R. Sanders & L.P. Ritzman, International Journal of Operations and Production Management, 11(6), 27-37.
• 1992. Sport Obermeyer, Ltd. (see above).
• 1994. Forecasting Practices in US Corporations: Survey Results, by N.R. Sanders & K.B. Manrodt, Interfaces, 24(2), 92-100.
• 2007. The Financial Page: The Science of Success by J. Surowiecki, The New Yorker, 83(19), 40.

[edit] Globalization/Global Operations

• 1992. Sport Obermeyer, Ltd. (see above).
• 1999. Lincoln Electric’s Harsh Lessons from International Expansion by D.F. Hastings, Harvard Business Review 77(3) 162-178.
• 2001. Electrosteel Castings Limited by N. Bahl, R. Klassen, Ivey School of Business Case No. 9B02D016, revised December 7, 2004.
• 2004. The Secret to Our Sauce by T.L. Friedman, New York Times, March 7.
• 2004. Frontline: Is Wal-Mart Good for America, PBS Video.
• 2006. What's right about Wal-Mart by J. Welch, S. Welch, Business Week, Vol. 3982, 112.
• 2006. The World Is Flat: A Brief History of the Twenty-First Century by T.L. Friedman, Farrar, Straus and Giroux, New York.
• 2007. Doha and Dalian by T.L. Friedman, The New York Times, Sept 19.

[edit] Innovation/New Product Development

• 1992. Hewlett-Packard: The Flight of the Kittyhawk (A), by C. Christensen & G.C. Rogers, Harvard Business School Case No. 9-606-088, rev. Oct. 23, 2006. Also see (B) case.
• 1993. Silicon Graphics, Inc. (A), by M. Iansiti & E. Stein, Harvard Business School Case No. 9-695-061, rev. December 15, 1997.
• 1993. Silicon Graphics, Inc. (B), by A. MacCormack & M. Iansiti, Harvard Business School Case No. 9-697-038, Sept. 24, 1996.
• 1991. Hewlett-Packard: Singapore (A), by G. Thill & D. Leonard-Barton, Harvard Business School Case No. 9-694-035, June 4, 1994. Also see (B), (C) and (D) cases.
• 1998. Toyota Motor Corporation: Launching Prius, by F. Reinhardt, D. Yao, M. Egawa, Harvard Business School Case No. 9-706-458, rev. Dec. 7, 2006.

[edit] Inventory Management

1972. Blanchard Importing and Distribution Co., Inc., Harvard Business School Case No. 9-673-033, revised Feb. 29, 1984.

[edit] Misc./Compilations

1995. Games and Exercises for Operations Management: Hands-On Learning Activities for Basic Concepts and Tools by J.N. Heineke & L.C. Meile, Prentice Hall (out of print).

[edit] Pricing/Revenue Management/Yield Management

• 2000. Atlantic Computer: A Bundle of Pricing Options, by N. Bharadwaj & J. Gordon, Harvard Business School Case No. 2078, revised May 28, 2007.
• 2004. Revenue Management and Pricing: Case Studies and Applications by I. Yeoman & U. McMahon-Beattie, Cengage Lrng Business Press.
• 2007. iPhone Owners Crying Foul over Price Cut, by K. Hafner & B. Stone, The New York Times, Sept. 7.

[edit] Process Improvement/Capacity Management

• 1926. Today and Tomorrow by Henry Ford, Productivity Press (reprinted 1988).
• 1972. Benihana of Tokyo, by J. Klug & W.E. Sasser, Harvard Business School Case No. 9-673-057, revised July 20, 2004 (also see simulation, 2008).
• 1991. Manzana Insurance: Fruitvale Branch (abridged), by C. Loch & D.P. Grant, Harvard Business School Case No. 9-692-015, revised January 30, 1997.
• 1992. Toyota Motor Manufacturing, U.S.A., Inc. (see above).
• 1994. Massachusetts General Hospital: CABG Surgery (A), by J. Weber & S. Wheelwright, Harvard Business School Case No. 9-696-015, revised March 19, 2004.
• 2002. Pharmacy Service Improvement at CVS (A) and (B), by A.F. McAfee, Harvard Business School Case No. 9-606-015, revised October 20, 2006.
• 2004. The Goal by E.M. Goldratt, North River Press.
• Littlefield Technologies (simulation/game) by S. Wood, Responsive Learning Technologies.

[edit] Project Management

• 1992. Creating Project Plans to Focus Project Development by S.C. Wheelwright & K.B. Clark, Harvard Business Review, 70(2), 70-82.
• 1995. The Mythical Man-Month: Essays on Software Engineering (2nd ed.), by F.P. Brooks, Addison-Wesley.
• 1997. Critical Chain by E.M. Goldratt, North River Press.
• 1997. The Deadline: A Novel About Project Management by Tom DeMarco, Dorset House Publishing.
• 2007. Warner Robins Air Logistics Center Streamlines Aircraft Repair and Overhaul, by M.M. Srinivasan, W.D. Best & S. Chandrasekaran, Interfaces, 37(1), 7-21. (Also see 2006 Edelman Award and June 2006 article in OR/MS Today).

[edit] Quality Management

• 1982. Japanese Manufacturing Techniques: Nine Hidden Lessons in Simplicity

by R.J. Schonberger, Free Press.

• 1984. Yesterday’s accounting undermines production by R.S. Kaplan, Harvard Business Review, 62(4), 95-101.
• 1990. Zero-Defections: Quality Comes to Services by F.F. Reichheld & W.E. Sasser, Harvard Business Review, 68(5), 105-111.
• 1990. Robust Quality by G. Taguchi & D. Clausing, Harvard Business Review, 68(1), 65-75.
• 1992. A Prophet Unheard, BBC Video.
• 1992. The Quality Revolution, by R.E. Cole, Production and Operations Management, 1(1), 118-120.* 1993. Made in the USA: A renaissance of quality, by J.M. Juran, Harvard Business Review, 71(4), 42-50.
• 1992. Toyota Motor Manufacturing, U.S.A., Inc., by K. Mishina, Harvard Business School Case No. 9-693-019, revised September 5, 1995.
• 1996. Deutsche Allgemeinversicherung, by D. Upton, Harvard Business School Case No. 9-696-084, revised April 15, 1997.
• 1999. Decoding the DNA of the Toyota Production System by S. Spear & H.K. Bowen, Harvard Business Review, 77(5), 97-106.
• 2003. The Toyota Way by J. Liker, McGraw-Hill.
• 2006. Why do promising management practices so often fail? New research blames lack of expertise among consultants, AOM press release. (Also see "Why Management Trends Quickly Fade Away" by P. Dvorak, The Wall Street Journal, June 27, 2006.)
• 2007. Lessons from Toyota’s Long Drive by T.A. Stewart & A.P. Raman, Harvard Business Review, 85(7/8), 74-83.
• 2008. The Open Secret of Success by J. Suroweicki, The New Yorker, May 12th.

[edit] Supply Chain Management

• 1992. Sport Obermeyer, Ltd. by J.S. Hammond & A. Raman, Harvard Business School Case No. 9-695-022, revised February 14, 1996.
• 1997. What is the right supply chain for your product? by M.L. Fischer, Harvard Business Review, 75(2) 105-116.
• 1997. The bullwhip effect in supply chains by H.L. Lee, V. Padmanabhan, S. Whang, Sloan Management Review, 38(3), 93-102.
• 2005. Agents in E-Supply Chains by R. Singh, A.F. Salam, L. Iyer, Communications of the ACM, 48(6), 108-115.
• The Supply Chain Game (computer simulation/game) by Wood, S., S. Chopra, P. Afeche, Responsive Learning Technologies.

[edit] Waiting Lines/Service Management

• 1994. The New York City Police Department Patrol System, by L.V. Green, Columbia Business School case, revised December 18, 2000.
• 2007. Ugly Airline Math: Planes Late, Fliers Even Later by N. Bailey & P. Schweber, The New York Times, July 5.
• 2007. The Financial Page: The Unfriendly Skies by J. Surowiecki, The New Yorker, Sept 3&10, p. 46.
• [2007. A Long Line for a Shorter Wait at the Supermarket by M. Barbaro, The New York Times, June 23.